William Hill Review

[dropcap]W[/dropcap]illiam hill is among the best of the best betting sites in the UK.  The bookmaker was established way back in the year 1934, when betting was still illegal in Great Britain. I can only imagine what a difficult time that was. However the board of directors persevered to create one of the most established and trusted betting companies today.


William Hill at a glance
  • Features - 9/10
  • Payouts - 8/10
  • Promos - 6/10
  • User Experience - 9/10
  • Live Betting - 9/10


This is one of the most known bookies, and it has been in the betting industry since 1934. Catering to a massive range of bets from polo to politics, they have you covered. They have a great site and a customer support team to help you round the clock. The impressive list of sportsbook features also includes Live betting and streaming console, Tip Advisor, News/Blogs section and many more. Additionally, place a £10 and William Hill will give you 3 x £10 bets to use how you choose.

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  • Betting app
  • Best customer service
  • Faster payouts


  • longer wagering periods


In-depth Review

The bookie is operated by the WHG (international) limited based in the UK, offer wide market size, promotions, bonuses, in play and pre-matches. It’s among of the oldest bookmakers in the United Kingdom offering the fastest payouts, bet types, William hill application, lotteries, live roulette, horse racing and much more. William hill is a leading betting and gambling company has gained trust from all over the world not only in UK. The company has managed to retain their punters offering best prices on matches and table games. Having over 16,000 employees in over 12 countries they have taken customer services to a whole new level with customer satisfactions as their first priority and partnerships with other business on sporting events across Europe. In Scotland they are involved Scotland team and in the premier league they are proud partners with Chelsea and Tottenham Hotspur F.C.

The bookmaker has betting shops located across the United Kingdom is licensed and regulated by the UK gambling commission number 000-039225 R-319373-009 and is also a registered I.B.A.S bookmaker. William Hill has also been involved in campaigns that are involved in promoting responsible gambling when the fun stops there vision being integrity and honesty to its customers.

User Experience

The homepage is for both phones and PCs there is also the option of the cool William Hill application that is available for IOS and android. The experience for both the website and the application is satisfying with easy navigation for both but I specifically like the due to much easier deposit process well the heavy investment in the state of the art website has paid off. The homepage is easy to navigate through and we can get all the information we need about the bookmaker being almost 85 years William Hill has kept itself up to standards with advancement of technology.

We also see different adverts on promotions with popular matches and bets being given the priority we can access these wonderful feature through www.williamhill.com and the application we can get it at the google play I suggest you download the app it’s from a trusted source since internet security is excellent.


Betting markets

The betting markets are wide on almost every events we are not limited sporting events we also have numerous markets on Vegas, live casino, casino and more table games. The markets are so many with football having the highest markets per day over 1000+ markets for in-play and pre-matches with other markets like tennis, basketball and cricket having a good number of available markets.


The promotions cover across different markets they include get money back of up to £10, if your horse finishes 2nd on selected races

create an acca with 3+ selections and enjoy the biggest ever boost, get 3 boosts to use every day on horse racing, get extra places on selected race meetings every week,

Get odds guaranteed on all UK & Irish horse racing and greyhounds,

Get 10% of your in-play losses back as free bet,

Get flash odds on selected events every week

Get double on odds selected every week

Get the 4 means more promotion where if you bet on select games on match betting, BTTS or match result and BTTS, if 4 or more goals are scored then you receive a bonus of 25% in free bets on your winnings.

Get daily enhanced odds every day on the biggest events and the bonus drop daily among many other promotions.

3 x £10 in free bets for new customers, plus, other promotions

There is no better feeling than getting something for free, or starting something off so well! You can place a £10 bet and William Hill will give you a 300% bonus in the form of free bets. Anyway, here is a quick guide on how to claim your welcome bonus.

You have 30 days to use your free bet. How generous? Well, this is as long as your qualifying bet is at odds of at least 1/2 (1.5 for you decimal lovers). However, Skrill, Skrill 1-Tap, Neteller and Paysafe deposit will not qualify for this offer.

At William Hill, you can still find a nice set of money-back specials for football. Let me tell you under what conditions they will be activated.


  • ACCA Insurance – If your 6-fold or greater lets you down just by one leg
  • Bore draw insurance – Returns all losing correct score and double result bets for 0-0 draws
  • Goalscorer 2nd chance – If your first goalscorer pick grabs the game’s second


All stakes are paid back as free bets and the standard terms and conditions apply. The maximum refund you can get for each of those promotions is £50.

Welcome bonus

New customer can get free bets up to 3 x £10 when they sign up bet with a minimum of £ 10 or more, the bonus is relatively small but look on the bright side there are fewer wagering rules required. On live casino game we can get up to £ 100 as a welcome, also on games we get £ 30 bonus when you deposit £ 10 with wager of 40 times and a maximum of £ 2k withdrawable amount.

Best odds

The odds are very good and we can also get bet booster to increase the potential wins, we can choose whether we like the odds to be in decimal, fraction or American format. The accumulator also know acca follow the same principle as doubles and trebles.

Live betting

William hill has the best live betting features among top bookmakers with match tracking on in-play matches we can get starts on the game, yellow/red cards, throw-ins, dangerous counter attacks, defensive clearance, possession among other statistics as the match progress. If you haven’t tried live betting well you are missing out one the unique betting experience the website plus the application supports these feature 100%.

Sports and markets

The markets cover across all major events and doesn’t primarily focus on the sporting events only the events include:

  • Football
  • Horse racing
  • Tennis
  • American football
  • Athletics
  • Badminton
  • Bowls
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • E-sports
  • Golf
  • Ice hockey
  • Motor racing
  • Rugby union
  • Snooker
  • UFC
  • Volleyball
  • Pool
  • Lotteries


There is no actual fixed jackpot but we can get the ‘wish upon a jackpot’ these is self-explanatory you don’t need to be a rocket scientist to explain these, the amount of potential win varies. I prefer making my own jackpot by making selections of 10 to 15 selection on football events.

Bet types

The bet types vary from different events

  • Under/over
  • Double chance
  • Total corners
  • Player to be carded
  • Handicap
  • To assist a goal
  • To assist a header
  • To score outside the penalty area

Banking at William Hill

  • Visa
  • Cash direct express
  • Neteller
  • Paypal
  • U-Kash
  • Pay Safe Card
  • Fundsend
  • Maestro
  • Click and Buy
  • MasterCard
  • Online bank transfer
  • PayPal
  • Skrill

What else do they have?


They cover: American Football, Aussie Rules, Baseball, Basketball, Boxing, Chess, Cricket, Cycling, Darts, Football, Formula 1, Gaelic Games, Golf, Greyhound, Racing, Handball, Horse Racing, Ice Hockey, Moto GP, Poker, Politics, Rugby League, Rugby Union, Snooker, Speedway, Tennis, TV and Film Specials, UFC and MMA, Racing, Virtual Sports and Winter Sports.




William Hill Website Look Sports Markets Coverage
Mobile app iOS, Android, Windows
Bet Exchange No
In-Play console Yes
Live Streaming Yes
Live Streaming requirements £1+ bet on any shown event.
In-Play Cashout Yes, Limited markets
Other Features News, Blog, Tip Advisor
Minimum Bet £0.03


Banking at William Hill


Payment Method Deposit Withdrawal – Processing Cashout
min max time fee min. max. fee
Visa £5 £99,000 Instant Free 3 – 5 days £5 £60,000 Free
Mastercard £5 £99,000 Instant Free 3 – 5 days £5 £60,000 Free
Maestro £5 £60,000 Instant Free 3 – 5 days £5 £60,000 Free
Paypal £10 £5,500 Instant Free 1 day £5 £5,500 Free
Cash direct express £10 £5000 Instant Free Instant £10 £500 Free
Skrill £10 £80,000 Instant Free 1 day £5 £80,000 Free
Neteller £10 £25,000 Instant Free 1 day £5 £30,000 Free
U Kash £10 £200 Instant Free N / a N / a N / a N / a
Paysafe card £10 £750 Instant Free N / a N / a N / a N / a
Click and buy £10 £10,000 Instant Free 1 day £5 £10,000 Free
Fundsend £10 £10,000 Instant Free N / a N / a N / a N / a
Bank transfer £10 £10,000 1 – 5 days N / a N / a N / a N / a N / a


The site is so customer-oriented, they even developed their own method you can use to complete deposits and withdrawals. It’s called William Hill CashDirect and is available only for accounts in British Pound Sterling.


Support Team


Regarding customer care level, yet again William Hill doesn’t disappoint!


Telephone number 08000856296
Address: Greenside House 50 Station Road, Wood Green
Post Code: N22 7TP
Email customerhelp@williamhill.co.uk
Live Chat Yes
Open Hours 0 – 24



General info

Name of operator- William Hill

Website- (www.sports.williamhill.com)

CEO- Ralph Topping

Licence information- licensed and regulated by the UK gambling commission number 000-039225 R-319373-009

Betting shops- Yes

Owner information- WHG (International) Limited

Sponsorship- World Darts Championship



  • Betting app
  • Best customer service
  • Faster payouts


  • longer wagering periods

Summarized overview (Verdict: B+rated

William Hill company has be exceptional with the best markets available, they have also been true to their integrity and honesty policy hence punters can definitely trust the bookmaker.

The bookmaker has been named among the best sites in the UK and being almost the oldest has kept its self-updated. Well, their welcome bonus is definitely not what the average bettor hopes to get. It may be only a gut reaction, but my overall impression is that ‘The Home of Betting’ needs to have a way better-looking interface. But, worth a try if you do not have an account with them!



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User Review
  • Features
  • Payouts
  • Promos
  • User Experience
  • Live Betting