Best Betting Sites for 2024

If you’re interested in sports betting, one of the most important decisions you’ll make is selecting your bookmaker. With so many options available, it can be overwhelming trying to figure out which bookmaker is right for you. That’s why we’ve put together this guide to help you pick the best bookmaker for your needs.

Best Betting Sites in Kenya

BookmakerOur RatingFeaturesWelcome Bonus
22bet Review
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Bongobongo Review
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Betlion Review
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How to Look for Reputable Bookmakers


The first thing you should do when looking for a bookmaker is to check its reputation. Do some research and read reviews from other customers to see what their experiences have been with the particular site or company.

It’s also important to look for customer service ratings and credentials like licenses and certifications that prove the bookmaker is legitimate and trustworthy.

Compare Odds & Markets

betting odds

Once you’ve narrowed down your search, it’s time to compare odds and markets offered by different bookmakers. Different sites will offer different odds and markets for each game or event, so it pays off to shop around and find the best deal for your bets.

Don’t forget to factor in bonuses and promotions when comparing different sites; they can be a great way to get more bang for your buck!

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Check Payment Options & Security Features

It’s also important to research payment options before signing up with a bookmaker; look into accepted payment methods as well as withdrawal limits and fees associated with each method. You should also look into security features such as data encryption and fraud protection systems that ensure your personal information remains safe while using the site or app.

Choosing a Bookie based on Betting Services

By betting service we refer to the features available This is often the most important factor to consider, since the success of your betting career depends largely on what your the services provided by your bookie. Some of the services you should first consider in your search include odds, live betting feature, markets covered and number of sports covered.


One of the most important factors to consider when selecting a sports betting site is the odds they offer. Different sites may offer different odds on different events, so it’s worth doing some research to find out which sites will give you the best return on your investments. Overall, taking some time to compare different sites and their odds on different sports and markets can save you money in the long run.

Live Betting

Choosing a sports betting site with good live betting features can enhance your overall experience and potentially increase your chances of winning. When selecting a site, it’s important to look for one that offers live streaming options, so you can follow the event in real-time and make informed decisions.

Additionally, having access to updated odds and statistics is crucial when placing live bets. Some sites also offer cash-out options that allow you to close out your bet early if things aren’t going as planned. Checking out each site’s reputation and customer support services should also be a priority when making your decision.

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Make sure you read reviews from other customers, as well as any terms and conditions that might apply before signing up for anything. Overall, taking some time to compare different sites and their live betting features can help you choose the best platform for your needs.

Number of Sports

When choosing a sports betting site, the number of sports offered is an important factor to consider. Some sites may specialize in certain sports, while others offer a wider range of options. It’s important to choose a site that covers the sports you’re interested in betting on.

Additionally, some sites might have more extensive coverage of certain leagues or events than others. Checking out each site’s reputation and customer support services should also be a priority when making your decision.

Make sure you read reviews from other customers, as well as any terms and conditions that might apply before signing up for anything.

Choosing a Bookie based on Quality of Services Provided

When choosing a sports betting site, it’s important to consider the quality of services provided. This includes factors like customer support, ease of use, and security measures in place. A good sports betting site should have reliable and responsive customer support available via multiple channels such as email, phone or live chat.

The user interface should be easy to navigate and understand for all users regardless of their experience with online betting platforms. Additionally, the website should have robust security measures in place to protect your personal information and financial transactions.

Checking out each site’s reputation through reviews from other customers can give you an idea of the level of service they provide. It’s also important to read any terms and conditions that might apply before signing up for anything.

Customer Support

As with any online service, issues can arise that require prompt and effective resolution. A good sports betting site should have reliable and responsive customer support available via multiple channels such as email, phone or live chat.

The customer support team should be knowledgeable about the platform, its features and functions, as well as any terms and conditions that might apply. They should also be able to assist in resolving any technical issues that may arise while using the platform.

Checking out each site’s reputation through reviews from other customers can give you an idea of the level of service they provide. Ultimately, having access to responsive and helpful customer support can make all the difference in your overall experience with a sports betting site.

Online Reviews

When choosing a sports betting site, it’s important to consider online reviews from other customers. These reviews can provide valuable insight into the quality of service provided by the site, as well as any potential issues or concerns that may arise.

By reading through reviews and ratings, you can get an idea of how reliable and trustworthy the platform is, as well as how responsive their customer support team is in handling any problems that may come up. Additionally, reviews can give you a sense of the overall user experience with the site, including factors like ease of use and available features.

While no platform will have perfect reviews across the board, taking some time to read through feedback from other users can help you make an informed decision about which sports betting site is right for your needs.

Qualities of a Good and Reliable Bookie

If you’re looking to start sports betting, one of the most important things you’ll need is a good bookmaker. A bookmaker is essentially the middleman between you and the sportsbook. They take your bets and handle all the money involved. Therefore, it’s important to choose a bookmaker that is reliable, trustworthy, and efficient. Here are some qualities of a good sports betting bookmaker:

  1. They should be licensed and regulated by a reputable body;
  2. They should offer competitive odds;
  3. They should have a user-friendly platform;
  4. They should provide excellent customer service;
  5. Should have a wide range of markets available;
  6. Should offer promotional bonuses and incentives. If you can find a bookmaker that ticks all these boxes, then you’re on your way to making successful sports bets!

A good sports betting bookmaker should be licensed and regulated by a reputable body.

Ensuring that you are using the services of a good sports betting bookmaker is essential; they should be licensed and regulated by a reputable body such as the UK Gambling Commission to ensure that your money stays safe and any bets placed are fair.

This also ensures that payouts are correctly made following a bet win or loss, as otherwise disputes may arise. It is highly advisable to do due diligence when selecting where to place a bet and check for necessary qualifications and accreditations before parting with any cash.

They should offer a wide range of markets so that you can bet on your favorite sport or event.

Being able to bet on countless markets is essential for creating an enjoyable and exciting betting experience. To facilitate this, sportsbooks should make sure that they provide customers with a wide range of markets so that they can choose the ones that best suit their individual needs and interests.

Furthermore, having the option to bet on any sport or event of choice allows bettors the freedom to pick and choose according to their preferences. It is important for bookmakers to understand the importance of offering diverse markets and make sure that customers have access to as many different options as possible.

The odds offered by the bookmaker should be competitive, meaning you have a chance to win big.

Bookmakers need to be competitive if they want their customers to enjoy betting. If the odds they offer are too reduced or unrealistic, it will not be a payoff for bettors. However, these same bettors may also feel that overly generous odds defeat the purpose of gambling.

As such, it is ideal for bookmakers to provide odds that promote good competition and make sure fair chances for either side. This way, there’s a chance to win big and still make it an adrenaline rush for players looking for more than just luck in the cards.

They should also offer bonuses and promotions to encourage you to keep betting with them.

One of the greatest advantages of placing bets with a particular betting service is their ability to provide bonuses and promotions that serve as incentives for continued engagement. With carefully calibrated reward systems, online betting services can encourage customers to take bigger risks and remain loyal to their platform.

Additionally, rewards such as free bets or enhanced profits can be especially effective in heightening the excitement around popular sporting events. Through offering generous bonus and promotional packages, betting services can further cultivate an atmosphere of fun and camaraderie among participants.

Finally, the bookmaker should have excellent customer service so that you can get help when you need it.

It is vital for a bookmaker to provide customers with high quality customer service. Consumers deserve to be taken care of, and having great customer support is key to achieving a good reputation. An experienced staff, quick response times and helpful solutions all factor into excellent customer service.

Whether a customer has misunderstood the rules or needs help placing their bet, it’s important that the bookmaker’s support team are efficient and able to answer questions quickly and effectively. With good customer service in place, customers can make informed decisions about their experience and take comfort knowing that the bookmaker will be there any time help is needed.

In summary, if you are looking for a reliable sports betting bookmaker to place your bets with then there are certain criteria to keep in mind.

Licensing and regulation should be a must, as this will make sure that the odds you’re getting are transparent and fair. Furthermore, the bookmaker should offer a wide range of markets so that you can bet on everything from football to racing, plus they should offer competitive odds so that you have a chance to win big.

Don’t forget about promotional offers either – these can help to sweeten the deal even further. Finally, it’s important to look out for good customer service – whether that’s via email or on-site chat services – so that any queries or issues you face can be addressed quickly and easily. All in all, following our guide should ensure you find an honest and reliable bookmaker who works best for your needs as a punter. Good luck with your bets!

Best Betting Sites FAQ

  • Which is the Best Online Bookmaker?

    While there are very many good and reliable bookies all across the world, Bet365 has consistently been named as the best across most of the countries worldwide and boasts as having one of the largest player bases.

  • Which Bookmaker has the Best Customer Support?

    This is a very difficult feature to comment on, because it depends on the issue that needs addressing. From our experience Betfair tends to respond and deal with customer issues fastest. However, we strongly recommend that you have a look at the reviews provided by other Betmoran users on the quality of service provided by other bookies.

  • How do I Choose the Best Bookmaker for my Needs?

    When choosing a bookmaker, it’s important to consider your own needs and preferences. Start by identifying what sports or events you’re interested in betting on, as well as any specific features or requirements you may have.

    For example, if live betting is important to you, look for a bookmaker that offers real-time odds updates and allows you to place bets during a game or event. Similarly, if you prefer mobile betting over desktop, make sure the bookmaker has a user-friendly mobile app or website.

    Reputation is also an important factor to consider – look for a bookmaker with a solid track record of fair play and timely payouts. Additionally, consider the payment options available and any fees associated with deposits or withdrawals.

    By taking the time to carefully evaluate your needs and compare different bookmakers based on these factors, you can find one that provides the experience and services that are best suited to your individual requirements.

  • Which is Historically the Best Bookmaker of all Time?

    It is not uncommon for a new and shiny bookie to close shop within a very short time. Because of this we prefer to stick to bookies with a long track record of providing quality service.

    Our favourite bookies that have been around for a long time and have stood the test of time include Betfair, Bet365, 888sport and William Hill. Such bookies have been tried and tested by millions and have been positively reviewed.

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